LinkedIn is arguably the most powerful networking tool on the internet. This unique platform helps you grow a business network of professionals, companies, and groups in your industry, and beyond.
But the sad part is: Of the over 590 million users on LinkedIn, an average user only has 1,300 contacts and only one million have ever published an article on the platform. Looking at those numbers, it’s clear that most people lack the knowledge they need to connect with and get in front of the right people.
Expanding your network with LinkedIn means always creating a great first impression, putting out valuable, educational content and engaging with your existing network.
In this article, you’ll learn 4 proven ways to grow your connections: one of the most important metrics for getting your brand or business seen by other LinkedIn users.
Complete and optimize your profile
A complete, optimized profile usually has all the required information, branding, and keywords to help you gain new connections. LinkedIn users often use specific keywords to find other users, so you want to make sure include the most searched-for keywords in your tagline. Remember, your LinkedIn page is the face of your brand or business. Therefore, it’s best to add a great background image and profile picture, a compelling tagline, a summary, job descriptions and education, videos and photos, and recommendations.
Post valuable content on a regular basis
Another excellent way to build up connections on LinkedIn is to share valuable, educational content every day. You can post articles, captivating videos, picture quotes and so forth, but make sure that they add value to your audience as well as your brand or business. Also, include a call-to-action button to encourage interaction. When you consistently stay in feeds of your existing audience, you create more opportunities for them to come forward and interact with your posts.
Add a note with your connection request
Would love to connect and learn more about you!Open the door with a creative connection request. (Not too salesy)
When sending a connection request to another LinkedIn user, take five minutes to explain why you’d like to connect and how you can provide value. As simple as it may sound, that personal touch can determine whether they’ll accept or ignore your request. So before hitting that “connect” button, write a personal message first.
Join and participate in groups
Joining and participating in groups (big and small) is one of the most effective ways to grow your network on LinkedIn. Be sure to engage with the members in each group by commenting, asking questions and liking or replying to other people’s comments. Over time, they will be more likely to connect with you. Heck, you might even find new clients or business-partners through the groups that you’re a part of.
We hope that you’ll find this article to be helpful in growing your connections on LinkedIn. And as the company develops and introduces new features, it’s important to refresh your strategy, making sure to take advantage of all its features.